Breakfast was broken.

Milk wanted to fix it.

Milk’s nutrients energize kids. Especially at breakfast. You might call it ‘kid coffee.’

We let the energy from milk visually inspire our campaign. And then we flooded our message to the world.

Next, we partnered with a major cereal player to create an even bigger splash at breakfast.

All said and done, milk found itself back at the table with gallons seeing their biggest sales growth in years. We transformed breakfast and those who needed it most—kids.